Extremely flattering and perfect fit
FREE STANDARD SHIPPING ON ALL ORDERS OVER $150
FREE EXPRESS SHIPPING ON ALL ORDERS OVER $200
STOCKING SIZES AU 4 TO 32
Please note that items in our Sale section are not eligible for return or exchange (except where items are faulty)
Make a statement in the Franco Dress! It's the perfect choice as a staple for your wardrobe, with its sleek black design and charming tan polka dots. With its eye-catching style and chic silhouette, you'll be feeling confident and looking fabulous!
- Black dress
- Tan polka dot print
- Functional buttons at bust
- V neckline
- Long sleeves with shirred cuffs
- Drawstring at waist
- Functional side pockets
- Front split
- Maxi length
- True to size
- Jo wears a size 14
- Abbie wears a size 10
- Bec wears size 20
- Hayley wears size 26
- Available in plus sizes
- Pattern placement may differ, creating individuality in every item
FABRIC: 100% Rayon
CARE INSTRUCTIONS:
WASH WITH SIMILAR COLOURS
TURN GARMENT INSIDE OUT
NO BLEACH
COLD HANDWASH
USE GENTLE DETERGENT
DO NOT TUMBLE DRY
IRON LOW HEAT




Overall rating: 4.8 / 5 from 163 reviews.
Extremely flattering and perfect fit
Kirsten P. 5/5 Verified
Store owner replied: Thank you Kirsten ❤️Your Franco dress looks absolutely beautiful on you 😍🌸
Beautiful dress…easy to wear and very flattering! I got lots of lovely compliments…and love the pockets! I’m sure I’ll get a lot of wear out of it as it’s perfect for any occasion. Just wish I was a bit taller as I’ll have to take it up! Normally a size 16 but took advice from your customer reviews and got a 14..perfect fit!
Sandy D. 5/5 Verified
Store owner replied: Thank you so much for your lovely feedback Sandy 🙂 The Franco dress looks lovely on you 😍 Such a flattering dress!
Brought this dress to have family photos I got compliments and it’s so comfortable.. I love how it fits me . It so nice to buy clothes that fits my body.
Trish B. 5/5
Very comfortable. Easy to iron. Flattering. Could have gone a size smaller. Love the pockets.
Dianne S. 5/5 Verified
Store owner replied: Thank you Dianne for this great review and feedback. 🥰🥰
Beautiful fit everywhere I needed it to fit!
Josie J. 5/5 Verified
Store owner replied: Thank you Josie. 🩵🩷
I love this dress and had so many compliments when I wore it 🥰
Wendy P. 5/5 Verified
Store owner replied: This is Amazing!!! We love the Franco dress at HQ. 🥰🥰
Love it
Deb S. 5/5 Verified
Store owner replied: Thank you Deb for this fantstic review. 🌸🥰
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J S. 5/5 Verified
Store owner replied: Thank you for this 5 star review. 🥰🤩
The dress is really nice, however the fabric is very thin and it’s not finished terribly well.
Denise C. 3/5 Verified
Store owner replied: Thank you for your honest feedback. 💕 We're glad to hear you liked the dress, but we're sorry to learn the fabric and finishing didn't quite meet your expectations. We really appreciate you taking the time to share your thoughts, and we'll be sure to pass your feedback on to our team. ✨
Love the material. Have not worn yet.
Ann M. 5/5 Verified
Store owner replied: Thank you Ann Marie for this wonderful review.🥰🩷
Great fit and nice fabric
Robyn H. 5/5 Verified
Store owner replied: Thank you so much for this lovely 5 star review Robyn 🥰🥰💫
Perfect fit , love the feel and I feel really good in this dress like your others 🥰
Katie G. 5/5 Verified
Store owner replied: Thank you for taking the time to leave a review 💗🌸
Always love the dresses from Always Alice, they are beautiful, flowey, a good fit and have pockets! Every time I wear their dresses I get loads of compliments and questions about where I got it from.
Melanie R. 5/5 Verified
Store owner replied: Thank you! 🖤😊 We're so happy to hear you love your Franco Maxi Dress! It means so much to know you're enjoying the beautiful, flowy fit and those all-important pockets. We're thrilled you're receiving so many compliments too! ✨💕🌸💖
👍🏼👍🏼👍🏼👍🏼
Ash B. 5/5 Verified
Store owner replied: Thank you for your kind review Ash 🥰
I bought the same dress again as I wore the first one out...love it..always get compliments when I wear and always feel good in it 🩷🩷🩷
Rhonda R. 5/5 Verified
Store owner replied: Thank you, Rhonda 😊 So lovely you loved it enough to buy it again! Always wonderful to hear it makes you feel good and brings you compliments 🩷💛
Love the fabric and the fit. True to size.
Sarah A. 5/5 Verified
Store owner replied: Thank you so much Sarah. 🌸🌸
Nice fitting dress, great material
R H. 5/5 Verified
Store owner replied: Thank you for your lovely review 🥰🥰
I am generally a 14 but I purchased this in a 16 and it fits perfectly. It is so comfortable and I had so many comments. Highly recommend. The fabric is really light and soft. You will be able to wear it through the summer on a night that gets a bit cooler, or with a coat in winter. Love this dress
Wendy H. 5/5
Store owner replied: Thank you Wendy for this detailed review. We're so happy you love your Franco dress. 🤩🌟🥰
Terrific little number. Fun to wear, feminine and flattering. It’ll be great for Melbourne Cup day.
Barbara B. 5/5 Verified
Store owner replied: Thank you Barbara for this 5 star review. Have fun at the races.🌟🩷
Brilliant dress fits perfectly and gets so many compliments
Jacqui W. 5/5 Verified
Store owner replied: Thank you Jacqui for this wonderful review. 🌸💙
Hi there The Franco dress was unsuitable as it was way too long! I’m 5foot 3 with a large bust and really, even midi is often too long for me. Other than that, the sleeves were too long, but it is a stylish dress and I love the colours a d spots. So, that fabric in a different, shorter style would be better for me
Carey T. 1/5 Verified
Store owner replied: Thanks so much, Carey! 💕 We really appreciate your honest feedback. We’re so glad you loved the colours and print, and we’ll keep your thoughts in mind for future styles! ✨👗
The fabric feels great and I love the design. Great for work or lunch out.
Jane J. 5/5 Verified
Store owner replied: Thank you Jane for this beautiful review. 🌸🥰
I loved this. I felt beautiful in it.
Carolyn S. 5/5 Verified
love the fit, great versitile dress, love it thank you
Craig M. 5/5 Verified
Store owner replied: Thank you for this fantastic review. 🥰😊💜
Love it
Tara W. 4/5 Verified
Store owner replied: Thank you Tara. 🥰 It's a beautiful dress. 🩷
fits well feels nice to wear
Joanne D. 5/5 Verified
Store owner replied: Thank you so much Joanne. 🩷🩷
I wore this dress on sat 28 June to a meet and greet with Kate Cebrano and she complimented me saying what a pretty dress and I told Kate it was from always Alice in Wagga Wagga
Carol S. 5/5 Verified
Store owner replied: Wow, Carol that’s amazing! So special to get a compliment from Kate Ceberano 😍 Thanks for sharing and for spreading the word! 🖤
Love this dress so comfortable and the fit is perfect
Maggie H. 5/5 Verified
Store owner replied: Thank you Maggie. 🤩🌸🥰
Very comfortable to wear, and due to the nice long length l was able to wear tights underneath. Highly recommend this comfortable dress
Jackie B. 5/5 Verified
Store owner replied: Thank you so much for your wonderful review Jackie. 🌻🌻
Love the dress but as I am 5’2” I trip a bit with the length but will take up the hem.
Michelle D. 5/5 Verified
Store owner replied: Thank you Michelle. 💖💖 I will pass this feedback on to our design team. 🌻🌻
love it, it fits well and the quality is fantastic ... Thank you Regards Suzanne Hill
Suzanne H. 5/5 Verified
Store owner replied: Thank you for this beautiful review Suzanne. 🌸🩷
Generally happy with this dress. Turns out I could have ordered a smaller size after all, but the fit is still ok…. and easier than having to return and exchange! Will definitely order again.
Dawn K. 4/5 Verified
Store owner replied: Thanks, Dawn! Glad you’re happy with it and appreciate your future orders. Thanks for sticking with us! 😊💖
Glorious dress… wore to grandchildren’s christening and definitely packing for future cruise. Thank you
Kerry-ann I. 5/5 Verified
Store owner replied: Thanks, Kerry-Ann! So happy your dress was perfect for the christening and your cruise! ✨
Lovely dress, fits so nicely, can’t wait to show it off
Nicole G. 5/5 Verified
Store owner replied: Thank you for this Awesome review Nicole. 🥰🥰
Fast despatch and arrival. Sizing exactly as per website. No alterations required. Will definitely buy here again.
Irene S. 5/5 Verified
Looks great and sophisticated Size 14 fits really well Fabulous with yellow gold Jewellery
Irene G. 5/5 Verified
Store owner replied: Thank you so much Irene! 🥰 We're so thrilled your loving your Franco Dress so much. It's such a flattering dress. Sounds like you have made the perfect outfit with your jewellery 🌻🌻
This is my second Franco dress. I love the cut, fabric is cool to wear. Versatile style to be dressed up or down. Even, better when my husband says, 'I love that dress on you!" Thanks Always Alice.
Tania S. 5/5 Verified
Store owner replied: Thanks so much, Tania! We’re thrilled you love the Franco dress and what a win getting hubby’s approval too! 😊💖
Flattering and great colour
Sarah H. 5/5 Verified
Store owner replied: Thanks, Sarah! So happy you loved the fit and colour! 💕
This is GORGEOUS! Hides a multitude of bodily sins, hangs and clings in all the right places and I love that it's a little longer. Love that, like everything I've bought from AA, the size guide is accurate with measurements - this fits perfect! Have done the try-on dress-it-up with heels and jewellery and dress-down with boots and a denim jacket, it's lovely. And got here super quick. Thanks girls!
Kristy M. 5/5 Verified
Store owner replied: Thank you so much, Kristy! We’re thrilled to hear you’re loving the fit and versatility and yay for fast delivery! So glad it’s another win from AA 💕
Lovely feel on the skin. Very flattering.
Susan B. 5/5 Verified
Store owner replied: Thank you Susan for this Amazing review. 🤩🥰
Email enquiries: customerservice@alwaysalice.com.au
Online store:
call 02 69251455 or text 0456615521
Wagga Wagga Store:
call 02 69251411 or text 0455662122