About Us (old page)

Always Alice was established back in 2015, starting out as a small boutique in Wagga Wagga with just owner Alice and store manager Niki. Now we have 2 stores, in both Wagga and Albury, as well as our online store. We currently have 12 beautiful staff members working between these stores who are always looking for new ways to make our lovely customers happy.


With new arrivals coming in each week, we know that whatever your style is we are sure to have something that you will love! We believe that fashion plays a huge role in many girl's lives and is a way of expressing their own unique style. We want to be a part of this and want to help girls create their own individual style.

We strive to be a girls go to place to shop!