I'm even wearing it today! The dresses are lovely and very easy to care for. Very happy customer
FREE STANDARD SHIPPING ON ALL ORDERS OVER $150
FREE EXPRESS SHIPPING ON ALL ORDERS OVER $200
STOCKING SIZES AU 4 TO 32
The Ariana Midi Dress brings together classic design and contemporary ease. Rendered in a sophisticated floral print featuring navy, green, periwinkle, tan and white, this midi-length dress exudes quiet confidence. A V neckline provides an elegant focal point, while three-quarter sleeves with elasticated cuffs ensure a refined, structured fit. Whether styled for work or weekend gatherings, this versatile piece transitions seamlessly across seasons and occasions, offering the kind of understated luxury that defines a well-curated wardrobe.
- Navy, green, periwinkle, tan and white dress
- Floral print
- V neckline
- 3/4 length sleeves with elasticated cuff
- Faux button detailing at bust
- Midi length
- True to size for a relaxed fit - all models pictured are wearing their usual size
- Available in plus sizes
- Abbie wears a size 12
- Patten placement may differ, creating individuality in every item
FABRIC: 100% Rayon
CARE INSTRUCTIONS:
TURN GARMENT INSIDE OUT
COLD HANDWASH SEPARATELY
DO NOT BLEACH, RUB OR SOAK
HANG DRY IN SHADE
DO NOT TUMBLE DRY
LOW HEAT IRON

Overall rating: 4.9 / 5 from 76 reviews.
I'm even wearing it today! The dresses are lovely and very easy to care for. Very happy customer
Annie P. 5/5 Verified
Store owner replied: You look so lovely Annie! 🩷🩷 Thank you for taking the time to leave a review! 🥰💐
This dress is so comfortable and soft to wear and it has pockets. Love it 😍
Sandie W. 5/5 Verified
Store owner replied: What a gorgeous photo of you all! You look beautiful Sandie.🥰🩷❤️
Love it as always, number 7 😄❤️
Tanya B. 5/5 Verified
Store owner replied: Thank you Tanya 😊 So thrilled you love it—number 7 looks like a lucky charm! 😄❤️💛
I am guilty of buying a few dresses online and being disappointed with how it fits me. But not with this one!! My new favourite dress. I can't wait to wear it. I feel like it is slimming for my solid frame and is comfortable and just so pretty! Now I'm going to look at the other colours here and maybe buy some more!!
Tess S. 5/5 Verified
Store owner replied: We are absolutely thrilled to hear how much you love your new Ariana Midi Dress in Navy! It's wonderful to know that this dress has exceeded your expectations regarding fit and comfort, especially after previous online shopping experiences. We're so pleased it makes you feel slimming and pretty. Thank you Tess. 🥰🌸✨
Love the colours but I think the length is a little shorter then some of the other dresses
Jill-maree W. 4/5 Verified
Store owner replied: We're so glad to hear you love the colours of the Ariana Midi Dress in Navy. We also appreciate your feedback regarding the length being a little shorter. Thank you Jill-Maree. 🌸🌻
Love this dress comfortable, well made but I did see lots of this fabrics in other styles, funny how you notice it when you’re wearing the same fabric. Still love the dress.
Judy D. 5/5 Verified
Store owner replied: Thank you Judy! So glad you love the dress comfortable, well-made, and still a favourite despite spotting the fabric elsewhere 💕😊✨
Quick delivery perfect for lazy Sunday birthday lunch. Style is awesome for bigger girls.
Caryn Z. 5/5 Verified
Store owner replied: Thank you Caryn 😊 So happy it arrived in time for your Sunday birthday lunch! Love that the style works perfectly for you 💛
I love this dress! Of the three I bought, this is my favourite. I’m usually a 16/18 but knowing this style of dress I sized down to a 14 and it’s perfect. More fitted on top but still flowy enough to accommodate a growing baby belly. I love the material on this one. Light and cool feeling but quality. Not plasticky. The darker blue is so flattering to the figure as well. Love it.
Amanda H. 5/5 Verified
Store owner replied: Thank you Amanda! So thrilled this dress is your favourite 💙✨ Glad it fits perfectly, feels light and comfy, and flatters beautifully 😊🤰
Love it but being a short person the dress is full length on me still looks great I am very happy with all my dresses I have bought
Mrs W. 5/5 Verified
Store owner replied: Thank you for taking the time to leave a review 🥰💐 Thank you for your support 🩷
My first, and won’t be the last, dress from Always Alice! Well made, style and fall of fabric flattering, and pockets!!! Love it !!
Jennie S. 5/5
Store owner replied: Thank you Jennie! So thrilled your first Always Alice dress was a hit flattering, well-made, and yes, those pockets are a winner 💖✨😊
Dress fits well and is very comfortable and stylist. Was also delivered in a timely maner to my home have order quite a few clothing items though always Alice and have been happy with all. All of good quality and fast delivery
Wendy P. 5/5 Verified
Store owner replied: Thank you for taking the time to leave a review 🥰💐 We're thrilled you love your Ariana dress, and glad you enjoy your shopping experience 🌸🩷
Absolutely love this dress! So comfortable, especially with the V nrck, the fabric falls beautifully and the fit is perfectly flattering. The colors in the print are gorgeous against the navy backgrounf.
Dianne T. 5/5 Verified
Store owner replied: Thank you for taking the time to leave a review 🌸🩷 We're so glad you love your Ariana dress 🥰
Greatly admired when worn for first time. Fits perfectly. Fast delivery.
Christine J. 5/5 Verified
This is my absolute new favourite. I love the print, the fabric and the comfort. This dress is gorgeous to look at and I get compliments each time I wear it.
Maureen S. 5/5 Verified
Store owner replied: Thank you for taking the time to leave a review! 🥰💐
Love this cut, fits brilliantly and is great for work or social events. Will definitely look at buying other prints in this cut.
S B. 5/5 Verified
Absolutely wonderful service. Beautiful fabric . Exactly like the online photos. Extremely happy. Very fast delivery. Will happily buy from them again
Frances S. 5/5 Verified
Great cut. Fits v well, true to sizing
Anja B. 5/5 Verified
Fast delivery. Beautiful dress. Looks great. Fits well.
Heather T. 5/5 Verified
Love the fabric and pattern. So lovely to wear
Lynne S. 5/5 Verified
Very impressed with this dress. It was so much better than I’d hoped, when I tried it on.
Maryann H. 5/5 Verified
Store owner replied: Thank you, Maryann! 🥰 We’re so happy to hear the dress exceeded your expectations! 💕✨
I love the dress, it looks and feels excellent. I have had a lot of lovely comments when wearing the dress.
Christine H. 5/5 Verified
Store owner replied: Thank you for taking the time to leave a review! 🥰💐 We're thrilled you love your Ariana dress! 🌸
Very comfortable relaxed fit and lightweight. Beautiful style and flattering.
Traci W. 5/5 Verified
Store owner replied: Thank you Traci! 💕 We’re so glad you love the Ariana Dress and its comfortable, flattering fit! 😍✨
It's a pretty print and will be lovely all year round!
Noelene N. 5/5 Verified
Store owner replied: Thank you Noelene! 💕 We’re so glad you love the pretty print of the Ariana Dress! It’s such a lovely all-year-round style! 🌸🥰✨
I’m very happy with the dress, although i havnt worn it yet but it feels lovely on
Lorraine T. 5/5 Verified
Store owner replied: Thank you Lorraine! 💕 We’re so glad you’re happy with the Ariana Dress and that it feels lovely on! We hope you enjoy wearing it! 😍✨
Beautiful Dress. Love it!
Sharron T. 5/5 Verified
Store owner replied: Thank you Sharron! 💕 We’re so glad you love the Ariana Dress! It looks like the perfect fit too! 😍✨
I like them cause the are generous sizes and are really comfy. Look good on too
Doris B. 5/5 Verified
Store owner replied: We are absolutely delighted to hear such wonderful feedback about your Ariana Midi Dress in Navy! It's fantastic to know you appreciate the generous sizing and find it really comfy, as well as stylish. Our goal is always to create pieces that make you feel great. Thank you Doris. 🌸🥰
I look forward to trying it on
Lesley W. 4/5 Verified
Store owner replied: We're delighted to hear you're looking forward to trying on your new Ariana Midi Dress in Navy. Thank you Lesley for this great review. 🌸🌻
Love the feel, love the fit, love the pattern 💖
Dawn M. 5/5 Verified
Store owner replied: We are absolutely delighted to hear you love the feel, fit, and pattern of your Ariana Midi Dress in Navy. Knowing that you're happy with your purchase truly motivates us to continue offering pieces you'll adore. Thanks again for sharing your wonderful feedback Dawn. 🌻🌸🥰
Love the style, colours and fit. .
Ruth K. 5/5 Verified
Store owner replied: Thank you Ruth for this fantastic review. 🩵🌸
Love all the dresses I have bought in this style from you. So comfy.
Carolyn N. 5/5 Verified
Store owner replied: Thank you Carolyn! So happy you’re loving the style and how comfy they are! 🥰💙✨
Really happy with the dress, the fit is good and the fabric is easy care
Josie S. 5/5 Verified
Store owner replied: Thank you Josie! So happy you’re loving the fit and easy-care fabric of your Ariana Dress! 🥰💙✨
Great experience.
Karen P. 5/5 Verified
Store owner replied: Thank you so much, Karen! We’re so happy you had such a great experience with us! 🥰💕
Very prompt delivery and great quality
Teresa E. 4/5 Verified
Store owner replied: Thank you so much, Teresa! 💕 We’re so glad you’re loving the quality and that your Ariana arrived so promptly! ✨
Love this shop All products true to size Great service and delivery was quick
Helen S. 5/5 Verified
Store owner replied: Thank you so much, Helen! 💕 We’re so glad you love shopping with us and have been happy with the fit, service and speedy delivery! ✨📦
My third dress
Kathleen L. 5/5 Verified
Store owner replied: Thank you so much, Kathleen! Your third dress from us. We’re so thrilled you’re loving them! 🥰💙
Love style. Bit big on elastic sleeves and across back neck I will adjust. May try size smaller next time.
Phillip N. 5/5 Verified
Store owner replied: Thank you Phillip! 😊 We’re so glad you love the style! We really appreciate the helpful fit feedback too! 💙✨
I just love this dress. I have dresses in total now. They fit perfectly and are so comfortable to wear. Love, love, love them
Gillian W. 5/5 Verified
Store owner replied: Thank you Gillian! 💕 We absolutely love hearing this! So happy you’re loving your dresses and that they fit perfectly and feel so comfortable! 😍👗✨
Love the fit & cllour
Sue T. 5/5 Verified
Store owner replied: Thank you so much for this lovely review Sue 🥰🥰 We're so happy to hear your loving your Ariana Dress 🩵
Beautiful dress for summer. Love the design. Perfect fit.
Faye A. 5/5 Verified
Store owner replied: Thank you, Faye! 💕 We’re so glad you love the design and that it’s the perfect fit! Such a gorgeous choice for summer! ☀️🥰
I could have gone down a size.
Dorothy J. 4/5 Verified
Store owner replied: We appreciate you taking the time to share your thoughts on the Ariana Midi Dress in Navy, especially your feedback regarding the sizing. Thank you Dorothy. 😊💕
Email enquiries: customerservice@alwaysalice.com.au
Online store:
call 02 69251455 or text 0456615521
Wagga Wagga Store:
call 02 69251411 or text 0455662122