FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    FREE STANDARD SHIPPING FOR ORDERS OVER $150
    Serena Midi Dress in Black
    Serena Midi Dress in Black
    Serena Midi Dress in Black
    Serena Midi Dress in Black
    Serena Midi Dress in Black

    Serena Midi Dress in Black
    $89.95
    $89.95
    Sold Out

    Colour

    Size: 18

    Free Shipping
    Free Shipping
    On all orders over $150.
    Easy Returns
    Easy Returns
    Returns and refunds made simple, no stress.
    Secure Checkout
    Secure Checkout
    Shop with confidence.

    Description

    Elegant black floral print midi dress featuring a flattering v neckline and practical 3/4 length sleeves. Functional side pockets add everyday versatility to this timeless piece. Perfect for effortless styling from day to evening.

    - Black multi-coloured dress

    - Floral print

    - V neckline

    - 3/4 length sleeves with elasticated cuff

    - Faux button detailing at bust

    - Midi length

    - Functional side pockets

    - True to size for a relaxed fit - all models pictured are wearing their usual size

    - Available in plus sizes

    - Abbie wears a size 10

    - Patten placement may differ, creating individuality in every item

    FABRIC: 100% Rayon

    CARE INSTRUCTIONS:
    TURN GARMENT INSIDE OUT
    COLD HANDWASH SEPARATELY
    USE GENTLE DETERGENT
    DO NOT BLEACH, RUB OR SOAK
    HANG DRY IN SHADE
    DO NOT TUMBLE DRY
    LOW HEAT IRON

    Shipping

    Shipping

    We offer free express shipping on all orders on and over $200 Australia wide, and free standard shipping on all orders on and over $150 Australia wide. Orders below $150 will be charged $10 for standard shipping or $15 for express shipping. We attempt to ship all orders within 24 hours of receiving your order, excluding weekends and public holidays. Please allow for an extra 2-3 business days for dispatch during peak holiday and sale periods. All International orders are charged a flat rate of $20 for standard shipping via Australia Post.

    Store Pickup

    Once your order is placed, you will receive a notification when your order is ready for pickup. Store pickup orders are generally ready for collection within 24 hours of placing your order, excluding weekends and public holidays.

    Discounts

    Discount codes are only applicable once per transaction and cannot be used in conjunction with any other offer.


    Returns

    We want every Always Alice purchase to be one you love. If something isn't quite right, we've made returning easy — store credit, exchange, or refund available within 30 days of purchase. Simply head to our returns portal and follow the prompts. Please note that sale items and select accessories are excluded from our returns policy.

    Customer Reviews

    Overall rating: 4.6 / 5 from 9 reviews.

    I love this dress beyond words, and very glad I went up a size to a 26 instead of my regular 24 with TS . Across the bust is were I feel it fits me like a size 24. This print is super beautiful but it sold out in the blink of an eye and I think I got the last 26 as I was waiting for your special 30% off day but newi would miss out , so I paid full price. Keep the good work going.

    Martha V. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you so much, Martha! 🥰 We're so happy you love your Serena dress and managed to grab the size 26 before it sold out! Thank you for sharing your helpful feedback about the fit across the bust too. We really appreciate your support and hope you enjoy wearing your beautiful dress! 💕

    Excellent service, fast delivery and true to size

    Donna E. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: We are glad to hear that you experienced fast delivery and that the Serena Midi Dress in Black fit. Thank you for this wonderful review Donna. 🩷

    Great fit, very comfortable, a little long but not a problem. Love the colours and textures.

    Lyn B. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you Lyn for sharing your thoughts on the Serena Midi Dress in Black, and we are glad to hear the fit and comfort worked well for you.💕😊

    Love it as usual. Your customer service and delivery is amazing

    Nanette C. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you so much, Nanette! 🥰 We're so happy to hear you love your Serena Dress and have continued to enjoy our customer service and delivery. Your support means the world to us! 💗

    Love everything about this dress. The colours are so beautiful. Love everything about this dress. It’s definitely my favourite dress

    Kim S. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you so much, Kim! 🥰 We're so happy to hear the Serena Dress is your favourite! The colours are beautiful, and we're delighted you love it. Thank you for your lovely feedback! 💗

    Look’s very bulky on me. Not flattering at all but a gorgeous print

    Nadia I. 1/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you so much for your honest review Nadia. 🩷😍

    Love this dress, got quite a few compliments, especially about the gorgeous print! I have so many Always Alice dresses, it’s become an obsession at this point lol

    Julie B. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you so much, Julie! 🥰 We love hearing that your Serena Midi Dress has earned you so many compliments! We're thrilled you're part of the Always Alice family and absolutely love your little dress obsession! Thank you for your continued support. 💜💚

    Love this dress! So cool and comfortable!

    Dallas S. 5/5

    Serena Midi Dress in Black

    Store owner replied: Thank you so much, Dallas! 🥰 We're so happy you love your Serena Midi Dress and find it cool and comfortable to wear. We hope you enjoy wearing it lots! 💜💚

    Love it and the other dress I recently bought as well. Love the fabric , love your choice of material design . Similar sites have clothing dresses etc but honest to god some of that the love scene looks like curtain material nothing you'd put on your body some of the patterns in the actual designs are really out there and I'm not gonna name the company but they're very matronly in a lot of the designs as well you probably would know if you keep your eye out for the competition you would know who I'm talking about but I'm very happy so far with what I've got from you and I'll be looking forward to getting some more. Keep up the good work.

    Shenoa S. 5/5 Verified

    Serena Midi Dress in Black

    Store owner replied: Thank you so much, Shenoa! 🥰 Your lovely feedback means the world to us. We're so happy you love our fabrics, prints and designs, and it's wonderful to hear you've been so happy with both of your dresses. We can't wait to help you find your next favourite! Thank you for your support. 💜💚

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    Email enquiries: customerservice@alwaysalice.com.au

    Online store:
    call 02 69251455 or text 0456615521

    Wagga Wagga Store:
    call 02 69251411 or text 0455662122

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